Collection: S/S 2025
Inspired by "Lucy," an ancient human discovered 3.5 million years ago in Ethiopia , this story tells the story of the origins and evolution of humanity, and the growth and further exploration of SEVESKIG and (un)decided.
The design was inspired by The Beatles song "Lucy in the Sky with Diamonds," which American anthropologist Donald Johanson is said to have been listening to when he unearthed Lucy.
The fantastical visuals and vivid colors stand out, elevating the psychedelic mood of 1967 into the present day.
The colorful color palette symbolizes the free thinking that adults cannot see, while the monochromatic colors express the mind of an adult who has lost the free thinking.
The collection depicts the innocent and vivid world of a child's imagination through graphics, cutting, and details.
SEVESKIG expresses the dull glow of its original silk wool material and pale imagery with ombre checks, and incorporates psychedelic coloring inspired by the music video for "Lucy in the Sky with Diamonds."
The keyword for this season is the combination of RIDAWO art pieces, such as "Lucy in the Sky with Diamonds" by John Lennon's son Julian, which are hand-painted onto leather items with a free-spirited approach, colorful patchworks of vintage clothing used in collaboration with AVANI, and homages to motorcycle items designed by Peter Max.
The "NEO hippie style" is incorporated throughout the collection.