A three-day event where fashion, art, and music intersect
Fashion brand SEVESKIG (NOA Co., Ltd.) will host an art festival at ROOM MATE HARAJUKU in Harajuku, Tokyo, for three days from August 7th (Fri) to August 9th (Sun), 2026, to commemorate the release of its 2027 S/S collection.
Centered on collaborations with artists and illustrators associated with SEVESKIG, the event will not only feature the collection's product lineup but also display works by each artist interpreting SEVESKIG in their unique way. The exhibition will be structured so that products and artistic expressions are presented within the same context.
Furthermore, a NIGHT EVENT focused on music will be held on the evening of the first day, offering different cultural experiences during the day and night. This event will "SHIFT" the SEVESKIG brand into the cultural sphere.
FLYER
About the theme "SHIFT"
At first glance, people label other people and things.
When another archetype is intentionally added, does the label waver, or can it transform into a different archetype?
This festival presents the very moment of "SHIFT" where existing frameworks transition into different contexts, spanning across brand, art, and music.
Event Outline
| Event Name | SEVESKIG presents 【SHIFT】Art Festival |
|---|---|
| Dates | August 7th (Fri) – August 9th (Sun), 2026 |
| Hours | 12:00 – 20:00 (Exhibition/Free Admission) |
| NIGHT EVENT | August 7th (Fri) 18:00 – 21:30 *Ticket required |
| Venue | ROOM MATE HARAJUKU (B1F, 2-32-5 Jingumae, Shibuya-ku, Tokyo) |
| Organizer | NOA Co., Ltd. / SEVESKIG |
※On August 7th (Fri), the exhibition will close at 17:00 due to the NIGHT EVENT. Thank you for your understanding.
Program Details
Original Leather Jacket Production
In collaboration with SEVESKIG and three artists (Katsuya Terada / FACE / Hajime Matsuo), original leather rider jackets inspired by SEVESKIG will be produced. Each artist will interpret the brand's worldview from their unique perspective, applying it to the leather jackets using techniques such as graphics, paint, and embroidery. These special products, combining product power with artistic expression, will be exhibited and available for pre-order at the venue.
※Details of the collaborative products will be announced in the second press release.
Live Drawing (Katsuya Terada)
A live painting session by illustrator and manga artist Katsuya Terada will be held. This event is positioned as a core part of the festival experience, showcasing the creative process itself. The painting surface will be made of randomly stacked T-shirt bodies, acting as a canvas. The moment when the existing label of "T-shirt" shifts into a different archetype through Mr. Terada's pen will be presented as the core expression of this event.
Exhibition / Art Festival
The event will be structured as an art festival featuring multiple artists. Each artist will interpret the context of this project from their own perspective, expressing it through paintings, graphics, and three-dimensional objects. A circulatory pathway will be provided to allow visitors to experience the exhibition and products as they explore.
Participating Artists: Katsuya Terada / COTOH / FACE / Hajime Matsuo / Hinako Sugiyama / RIDAWO
NIGHT EVENT (First Night / Ticketed)
A music-centered program will be presented in a space linked to the exhibition and products. Artists with different contexts and listener demographics will gather, creating communication and an atmosphere that cannot be achieved solely through an exhibition. The entire space will be linked to the brand, art, and products, functioning as a part of culture, not just music.
Performers: gliiico / Meccha Bijin / Tee Shyne / SWAY *Performers are subject to change
Participating Artists (Exhibition)
Katsuya Terada
COTOH
The depicted figures are not specific individuals but "third presences" existing between reality and fiction. As "simulacra" without originals, they absorb gazes and desires from social media, acquiring a stronger reality (hyperreality) than actual existence. This also represents a cyborg-like attempt to nullify the boundaries between body and data, and to dismantle existing human images.
At the core of this thought lies the concept of "Hyper-Identity," which resembles the "superposition" state in quantum mechanics. The figures COTOH draws exist with infinite possibilities, emerging as a singular personality only through the observer's perception. The self is not something contained within a closed individual, but a "system" that is continuously generated through differences and relationships with others.
By vertically delving into the context of Japanese 2D, COTOH constructs "presences that demand existence despite not existing." This is nothing less than the presentation of a new conceptual device that updates the form of existence in the post-human era.
FACE
Known for humorous character expressions composed only of eyes and mouth, drawn with simple lines and vivid colors, he creates works across various media including illustration, painting, and three-dimensional art.
He has collaborated with domestic and international brands and cultural projects such as New Balance, adidas, Stüssy, BEAMS, HUMAN MADE, Isetan, Sesame Street, Netflix, and Summer Sonic, working in a wide range of fields including fashion, music, and entertainment. His works are exhibited at Gallery Target in Tokyo, as well as in exhibitions both domestically and internationally, including Hong Kong.
In recent years, he has developed "The Kidding Heads," a puppet project featuring original characters. Through puppet works where characters converse and create stories, he explores new possibilities for artistic expression.
Hajime Matsuo
Hinako Sugiyama
RIDAWO
His works, composed of bold color schemes and humorous motifs, create a pop yet fantastical world.
Performing Artists
gliiico
After performing as opening acts for Khruangbin and Phoenix's Japan tours in 2023 and appearing at SXSW (US) in 2024, they released their debut EP "The Oath" in October 2024. The track "Tragedy" featured Chara, a leading Japanese artist.
In April 2025, they completed their first Asian tour, and in August of the same year, they produced two tracks from Korean R&B artist Zion.T's EP "POSER." In September, five tracks produced by the band (two of which they were featured on) were released from TWICE Chaeyoung's debut solo album "Lil Fantasy Vol.1."
Now in their fifth year since formation, they also have a strong presence in the fashion scene. They have been featured on the cover of Highsnobiety and in numerous media outlets such as Vogue, GQ, and L'Officiel, and have also walked the runways for brands like Louis Vuitton and Hermès.
Meccha Bijin
They released their first EP "Bijin no Shikaku" on December 10th. It was selected for many playlists, and their monthly listeners surpassed 5,000. At their first self-organized event, "Bijin to Party," held at Sasazuka Bowl on February 11th, 2026, they sold out tickets and delivered an overwhelming live performance to a packed house. They released the digital single "Parallel" on February 4th and the second consecutive digital single "Cider" on March 18th, maintaining their vigorous activity.
Tee Shyne
In "RAPSTAR 2025," he was again eliminated in the SELECTION CYPHER and announced his retirement, but made a comeback to the scene with his new song "RAPSTAR DIS 2," which name-dropped all the judges.
He continues to be a constantly watched "troublemaker" in the HIPHOP scene.
SWAY
In addition to the group, he also works as an actor as a member of Gekidan EXILE, participates in "HONEST BOYZ®" as a rapper, and performs solo. Furthermore, he expands his activities across various fields such as modeling, designing, and MCing.
NIGHT EVENT Ticket Information
Sales method: First-come, first-served limited to 250 tickets on LivePocket (electronic tickets)
Release date: July 18th (Sat) 12:00 PM onwards
Limited to 40 pieces
＜About the SHIFT Limited Ticket exclusive T-shirt＞
This is an event-exclusive T-shirt featuring the logos of all artists participating in this festival. It includes the logos of the exhibiting artists (Katsuya Terada / COTOH / FACE / Hajime Matsuo / Hinako Sugiyama / RIDAWO) as well as the NIGHT EVENT performing artists (gliiico / Meccha Bijin / Tee Shyne / SWAY). This special item is only available to those who purchase a SHIFT Limited Ticket and can only be obtained at this event. Limited to 40 pieces.
※Depending on the situation, a limited number may also be sold at the venue.
※Prices include LivePocket usage fee (5%). The T-shirt for the SHIFT Limited Ticket will be handed out at the venue on the day of the event (no shipping).
※Detailed timetable for the NIGHT EVENT will be announced in the second press release.