S/S2024

At Heitate Jingu Shrine in Kumamoto Prefecture, Japan, there is a five-colored mask enshrined, which is said to represent all the races of the world. Once every five years, there is a festival to pray for a world of harmony where all human beings on Earth recognize and help each other.
For AW2023-24, we used various techniques to express the legends and prophecies of the Native American HOPI tribe (People of Peace), who are known as Akahito (Red Man) among the five-colored divine masks.

This season, we will be offering items that incorporate the myths and folklore of the Nordic Slavic people, also known as Caucasian people (Shirohito).
If we could remove the various barriers that divide people, such as the repeated conflicts between people of the same ethnic group, invasions by other ethnic groups, and the physical and psychological barriers that remain to this day, we might be able to see a brighter future, where people can live freely and peacefully.
The collection theme is expressed through various methods: darkness and light, monochrome and color, fake and real.
Additionally, we used AI extensively this season as well, generating graphics through prompts, creating materials for storytelling, and incorporating it into our designs, creating items that incorporate discoveries made by misleading AI, as well as fun elements.
Both humans and AI make mistakes, which have led to many misunderstandings and errors in modern times, but the message conveyed is that we should also enjoy these experiences.