The Hopi tribe, Native Americans who criticize excessive industrialization and accelerating capitalism, prophesy that the destruction of mankind is imminent unless we return to nature worship and spirituality. Alternatively, the anime movie "PAPRIKA," directed by Satoshi Kon and based on a novel by Yasutaka Tsutsui, depicts a chaos where the boundary between dreams and reality dissolves and the real world is consumed by dreams.
For the AW2023-24 collection, Takanori Nagano, the designer of SEVESKIG and (un)decided, took inspiration from these two stories of world collapse through technology.
Keywords that should have been themes in philosophy and fiction became problem consciousness in the real world as reports of the "war" that started coming in real-time last year. Nagano says the theme naturally emerged as he pondered daily about peace. The original fabric woven from flat nylon yarn was developed with the image of a storage bag for corn, a sacred crop for the Hopi tribe.
End-of-the-world keywords appearing in traditions such as "Fourth World" and "New World Order" were input into AI to generate illustrations, which were incorporated into gobelin weave fabrics.
Motifs playing important roles in traditions, such as Orion's Belt and Coyotes, are expressed through embroidery and printing. Traditional patterned blankets were reconstructed through a collaboration with Imabari towels.
Inspired by the clothing of Kachina, a spirit they worship, we used lots of string-like details, such as fringes and lace-ups.
Following the "Perfect Blue" from the 2023 Spring/Summer collection, we realized a collaboration with Satoshi Kon's works.
A scene where Tokita, a character in "Paprika," who has been robotized, melts down at the boundary of dreams and reality, is represented with fringes. We also attempted to crossover the worldviews of the Hopi tribe and "Paprika."
T-shirts with scenes and setting drawings all have AR and 3D VFX data built-in. They allow you to play videos via smartphones. In the fashion show, we arranged for a horde of colorful characters that add chaos in the movie to appear on the runway via AR. Through the screen of the smartphone app, a true "Paprika" experience awaits, where the real fashion show intersects with the dream parade.
Simple binary oppositions like reality vs fiction, and virtual vs physical, can no longer hold. The attitude of questioning and criticizing rapidly evolving technology while absorbing it into their creative world can be seen as evidence of Nagano's ambivalent feelings towards contemporary society.